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This management handbook teaches readers how to outperform, outsmart and outrun your competition by successfully adapting to the changing business climate. The authors use the cartoon characters of Wile E. Coyote and the Road Runner as a metaphor for business managers seeking marketplace victories.
- Sales Rank: #4868523 in Books
- Published on: 2000-02-09
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x 1.00" w x 6.25" l, 1.10 pounds
- Binding: Hardcover
- 256 pages
- Business & Economics
From Publishers Weekly
In this amusing but hopelessly dated book, the authors use the age-old cartoon battle between the Road Runner and Wile E. Coyote as the metaphor for what will and will not work in business in the next millennium. The message of Bell, a management consultant, and Harari, a consultant and professor at the University of San Francisco, is simple, clear and presented through interviews with successful businesspeople and through humorous descriptions of scenes from the Warner Bros. cartoon. The bottom line: management and workers must be fast-moving, innovative, flexible and constantly learning; otherwise, like Wile E. Coyote, they are doomed to eat the dust of more nimble competitors like the Road Runner. There is nothing wrong with either the authors' presentation or their message. The problem is that the advice will strike even the most casual reader of management ideas as old hat. After all, the concepts of team work, continuous learning and taking control of your work life have been around for most of the 1990s. Drawing on corporate synergies--the parent company of Warner Books owns the rights to both the Wile E. Coyote and Road Runner characters--makes the message more fun to hear again, but the authors don't break any new ground. Illus. $100,000 ad/promo; radio satellite tour.
Copyright 2000 Reed Business Information, Inc.
From Kirkus Reviews
Sensible and decent, albeit hyperventilated and not exactly original, behavioral advice for business managers in the new millennium, served up by consultants Bell and Harari. Wile E. Coyote is the foil and Road Runner the paragon in this management handbook. One is conniving, secretive, grim, myopic, mired in convention (Wile E. wears gray flannel); the other is fluid, improvisational, artful, and visionary, a trickster in Technicolor threads. Gathered under their aegis is a host of guidelines the authors consider life forces for conducting business. Get beyond the paradigm, they counsel, for there is no paradigm any longer. The age of computers and the Internet requires freethinking and risk-taking. The workplace will rarely have four walls and a nice view at the top; hierarchy gives way to egalitarianism and flexibility; power is about influence, not fear; a no-time mindsetthe kind that drives freelancersrules. The player in the newly dominant digital marketplace will be as nimble as that medium's circulation of information and capital, and the key words are speed, speed, speed, constrained only by honor and principle. Cross-fertilization will erode the false boundaries that obscure the big picture, and only the most unpredictable will be able to grab the attention of the crowd glued to their monitors. A jittery format of boxes, halftones, and a clipped text structures the book, yet there are also numerous examples that help ground Bell and Harari's potentially vacuous enjoinders to be ingenious, imaginative, and intuitive. Beneath their caffeine high, they're strong advocates of the currently trendy business humanism, which argues that anti-authoritarian, collegial work equals life, because that's where you want to be. Standard business leadership exhortations, already well-trafficked by the likes of Tom Peters and, for that matter, good old Road Runner himself. (B&w cartoons throughout) ($100,000 ad/promo) -- Copyright ©1999, Kirkus Associates, LP. All rights reserved.
Review
"A must-read for any leader.. loaded with practical and humorous insight... right on target." -- Rob Robins, executive vice president, Visa USA
"Regardless of the business you're in, this book is a gem ... a great presentation on what it takes to succeed in this new millennium." -- Ed Sellers, CEO, Blue Cross and Blue Shield of South Carolina
A refreshing guide to 'working on the edge. -- Eunice Azzani, managing director, Korn/Ferry International
A wild ride that brings leaders practical wisdom and cutting-edge insights in a very entertaining way. Bell and Harari will turn you and your organization into a Road Runner! -- Rich Teerlink, former CEO, Harley-Davidson Motor Co.
BEEP! BEEP! captures perfectly both the spirit and the lessons we all need to have a running start at competing and succeeding in the future. -- Alan M. Webber, founding editor, Fast Company
From the first page to the last...filled with provocative ideas and sound advice for business success in the new century. -- Thomas J. Donohue, president and CEO, U.S. Chamber of Commerce
Regardless of the business you're in, this book is a gem...a great presentation on what it takes to succeed in this new millennium. -- Ed Sellers, CEO, Blue Cross and Blue Shield of South Carolina
Most helpful customer reviews
4 of 4 people found the following review helpful.
Fresh. Far-reaching. Fun. Destined to be a business classic!
By A Customer
What a clever idea to use timeless cartoon characters to symbolize the realities and opportunities now before businesses everywhere!
Wile E. Coyote and the Road Runner are a fun and apt way illustrate the business mindsets and methods that predominate today versus the perspectives and strategies that will prevail tomorrow. They make instant sense! And so it was easy for Bell and Harari open my eyes to the naked truth: If we stick to our outdated Coyote-like ways much longer, we will surely fail -just like Wile E. fails, time and time again. And if we follow the Road Runner's example, we are more likely to thrive in an emerging world that demands re-thinking our organizations and our roles in them.
But that's not the best of it. BEEP! BEEP! is loaded with deeper, richer insights. Bell and Harari's ideas on risk, reward, integrity, freedom, and power - to name just a few - are provocative and profound, enough to make me squirm and begin plotting my transition from a Coyote to a more Road Runner-like manager. Even better, the authors distill their insights into a handful of easy-to-grasp "rules." Then they make those guidelines even more powerful with helpful tips for real-life application plus example after example drawn from companies large and small around the globe.
This entertaining blend of fresh ideas with sound practical advice on putting them to work immediately makes BEEP! BEEP! a rare resource, one I will go back to again and again.
4 of 4 people found the following review helpful.
A JOYful guide to work in the 21st century.
By A Customer
What a refreshing addition to my leadership library! Chip and Oren have succintly captured both the barriers inherent in the "way things are" and the opportunities that exist in the "way things are becoming". The cartoon character metaphors are right on and easily digested. As in most such books, the authors give us a prescription for success. What differentiates this book is the spirit of joy and hope that permeates each chapter. Moving from "teams" to "flocks", from "domestication" to "freedom", from "arrogance" to "wisdom and character" may just create the kind of work places we all thought were out there somewhere. No utopian society, Chip and Oren's vision melds passion and purpose with an eagle-eyed (or road runner-eyed) focus on results. This should be required reading in every executive suite in America. With any luck, we'll all be sprouting turqoise feathers!
6 of 7 people found the following review helpful.
What a way to run a business--and your life
By Marcia Corbett
There's much to love in this book. For one thing, it took me to a wholely different appreciation of the cartoons that I watched and wondered about for decades. Now I can apply that to how we wage our lives at work and beyond. The roadrunner and coyote are excellent metaphors for the ways we have worked vs. the way we can work once our thinking is liberated.
It's exciting to read any of these 2 guys' books because their writing is full of energy, and the cases they base their points on are robust.
I read this book as I was starting to conceive a new business--and it became the basis for how we wanted to run the entire business. It helped my partner and me think differently--like getting over our "edifice complex"!
It's an easy read. Moreover...it's a great read!
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