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This is the 25th anniversary edition of the creativity classic by Dr. Roger von Oech.
Over the years, A WHACK ON THE SIDE OF THE HEAD has been praised by business people, educators, scientists, homemakers, artists, youth leaders, and many more. The book has been stimulating creativity in millions of readers, translated into eleven languages, and used in seminars around the world.
Now Roger von Oech's fully illustrated and updated volume is filled with even more provocative puzzles, anecdotes, exercises, metaphors, cartoons, questions, quotations, stories, and tips designed to systematically break through your mental blocks and unlock your mind for creative thinking. This new edition will attract an entire new generation of readers with updated and mind-stretching material.
- Sales Rank: #78668 in Books
- Brand: Unknown
- Model: 3905855
- Published on: 2008-05-05
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .63" w x 5.50" l, .58 pounds
- Binding: Paperback
- 256 pages
- A Whack on the Side of the Head: How You Can Be More Creative
Review
'Business brilliance!' -- USA Today 'This new WHACK is even more potent.' -- Betty Edwards, author of Drawing on the Right Side of the Brain 'What a technique!' -- ABC's 20/20 'Using this product may beat consulting the I Ching.' -- Fortune 'Roger von Oech has won a loyal following around the country.' -- BusinessWeek 'Very refreshing...a book about how to get through life!' -- Richard Bolles, Author of What Color Is Your Parachute 'Roger von Oech runs alps around everyone else in the creativity consulting business.' -- San Francisco Examiner 'A wonderfully entertaining book that will enhance your creative ability. It will make a difference in your life!' -- James Adams, author of Conceptual Blockbusting
About the Author
Roger von Oech is the president of Creative Think, a California-based consulting firm that has conducted creativity seminars with such companies as American Express, Apple Computer, AT&T, CBS, IBM, NBC, and NASA. He earned his doctorate from Stanford University in a self-conceived program in the history of ideas.
Most helpful customer reviews
88 of 96 people found the following review helpful.
Yes, It's True...You Really Can be More Creative
By Robert Morris
This book should be read in combination with A Kick in the Seat of the Pants...and preferably read first. Just a suggestion. Von Oech demonstrates in his thinking and in his writing the same principles he advocates so eloquently. In Whack, first published in 1983, he identifies ten "locks" which limit (if not preclude) creative thinking:
The Right Answer
That's Not Logical
Follow the Rules
Be Practical
Play Is Frivolous
That's Not My Area
Avoid Ambiguity
Don't Be Foolish
To Err Is Wrong
I'm Not Creative
How does each limit (if not preclude) creative thinking? How can each be "unlocked"? To what extent are these barriers interdependent? Von Oech devotes a separate chapter to each of the ten, answering these and other questions while providing various exercises in support of his explanations.
Whack will be immensely valuable to executives in any organization which needs a culture within which to generate and then nourish fresh ideas and new perspectives. The same is true of all self-employed people (especially independent consultants) whose customers or clients expect them to address the same need. Finally, I think that school, college, and university classroom teachers can devise all manner of appropriate applications of von Oech's ideas. When you listen to Richard Feyman's lectures on physics (now available on audio cassettes), you suspect that he has read all of von Oech's books. He probably didn't. Nonetheless, he and von Oech are kindred spirits.
In addition to von Oech's A Kick in the Seat of the Pants, there are other excellent books also worthy of your consideration. They include those written by Edward de Bono, Guy Claxton, Michael Michalko, and Joey Reiman.
2 of 2 people found the following review helpful.
Excellent book!! buyt it now!! don't think it twice!!
By Jose Gabriel Espinoza
This is an excellent book, it really helps you to think outside the box from the very beginning, specially with the roman numerals exercise it gives you one of those eureka! moments.
I highly recommend this book to anyone who wants to be more creative, after you read this book, there is no limit to where you can go...
0 of 0 people found the following review helpful.
Great starter book
By K. A. Rogers
I used the first version of this book while in college for a classroom project on creative problem-solving. The book gave some very good ideas on how to "get the juiced flowing." This updated version is a continuation of that. Give it a read and see what's inside!
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