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A leading public relations expert, whose firm represents Eddie Murphy, Hammer, and others, presents her philosophy for professional success with a down-to-earth guide providing advice on building and maintaining relationships, earning respect, and more. Tour.
- Sales Rank: #1350703 in Books
- Published on: 1994-01
- Original language: English
- Number of items: 1
- Dimensions: .97" h x 6.33" w x 9.31" l,
- Binding: Hardcover
- 223 pages
From Library Journal
Williams, a former social worker and now a successful entrepreneur, speaks here of her personal-touch philosophy and of a unique formula for success that combines a distinctive work ethic, with attention to detail, drive, determination, honesty, and integrity.
Copyright 1994 Reed Business Information, Inc.
Most helpful customer reviews
5 of 5 people found the following review helpful.
A "Must Have Reference" For Effective Networking!
By A Customer
The Personal Touch, contributes to Terrie William's encouragement of establishing and maintaining relationships. Professionally, or personally, this book suggests practical methods and opportunites to enhance relationships. She shares experiences that enable new business owners to avoid mistakes commonly and frequently made, or neglected.
I recently reread the book to prepare for a networking event. My confidence was heightened, and my preparedness to meet my objectives was concisley manuevered.
It's simple, basic and easy to read, yet filled with a wealth of constructive information that will enhance lives in regard to appreciating others . Apply her recommendations, and the results are clearly and immediately noticed.
I had the opportunity to meet and hear her speak recently in New Orleans. Her personality and speech demonstrated the etiquette of professionalism with a friendly and personalable touch.
8 of 10 people found the following review helpful.
Networking in the '90's
By A. C. Shellhase
Terrie certainly has a breezy writing style that goes a long way toward making this book an easy read.
If you've ever wondered whether the small touches are worth it to your customers (and thus to your business), then Terrie's book will certainly prove that they're essential.
Her company, the Terrie Williams Agency, is a PR firm that represents some very big names like Eddie Murphy and the late Miles Davis. This is a personal story of how she changed careers from social work to PR with the help of many people along the way.
It's the stories that make the book easy to read. It's those same stories that illustrate that doing the extra, the unexpected, the gracious is what will set your business apart from the rest.
If I learned nothing from this book, it's the importance of names. Knowing them, spelling them correctly, and using them often. Terrie is especially adamant about it since her name is misspelled often. She also emphasizes that you can't know a person's sex by their name, so make sure you find out.
She practices what she preaches because she must name every person she knows AND every person who's ever helped her somewhere in this book.
Interspersed in the stories are the suggestions, tips, tricks, and hints that make the book valuable. Things like: returning phone calls within 24 hours; sending thank-you notes; making gifts personal to the person you're buying for; introducing those who are unknown to the known (especially when dealing with celebrities); helping without expecting something in return; the value of your reputation; and much more.
This book would make a good companion to Harvey Mackay's book "Dig Your Well Before You're Thirsty". Harvey has even more suggestions than Terrie and he goes into specifics (such as how he's set up multiple Rolodexes to keep track of people). Harvey's of the same school about the importance of getting to know people, staying in touch with them, and doing things for them without being asked.
Since networking is a fact of life today, whether online or in person, if you've never read a networking how-to book, consider this one.
If you can only buy one, buy Harvey and borrow Terrie from the library. But, you should read both.
Note: Terrie used selected (mild) curse words throughout the text. Though it seems to be her style and her way of speaking to her reading audience, I found them distasteful. We all let lose with choice words at times, but I find it extremely unprofessional to use them in a business situation. This book is a reflection of her business and it's not flattering.
3 of 3 people found the following review helpful.
Personal Touch
By Annie R Holloman
I really enjoyed the book written by Terrie Williams. Ms. Williams brought out much needed things that we humans of today seem to have forgotten.
If more people would adhere to the principles of personal touch, the world would be a better place to live and we as humans would not be under so much stress.
One of my Teachers once wrote in my autograph book upon graduation the saying,"To suceed, you must proceed to exceed". I think Ms. Williams said that many times in her book in many different ways.
She made me think back to basics, and that "Common sense is no longer common. Personal Touch could be sub titled "Good News". Which means Gospel.
I highly recommend this book to anyone who strives to be sucessful.
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